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Yesterday, I found myself staring at a long list of urgent assignments on my desk. Each one demanded immediate attention, requiring quick responses and decisive action. In the world of mass communication, this is a familiar scenario—information needs to be delivered promptly, and the pressure to stay ahead can be immense. But, as I worked through those tasks, I was reminded of a crucial truth: speed must never come at the expense of credibility. The challenge of balancing urgency with believability is one I’ve learned to navigate. It wasn’t just about completing the tasks on my list but ensuring that every output was trustworthy and accurate. In the rush to meet deadlines, it’s tempting to push through without taking the necessary steps to verify facts or cross-check details. However, this could lead to misinformation or a loss of trust—two things no communicator can afford. Yesterday was a prime example of what mass communication demands today: efficiency paired with credibility. I ha

In communication, emotional intelligence (#EI) plays a pivotal role in shaping how messages are conveyed, received, and understood. It goes beyond verbal and non-verbal skills, tapping into the ability to recognize, understand, and manage emotions—both our own and those of others. High emotional intelligence allows communicators to navigate complex interactions, build stronger relationships, and mitigate conflicts. A key component of EI in communication is self-awareness. When we are attuned to our emotions, we can better control how we express ourselves, avoiding reactive or defensive behaviors that can distort the intended message. This, in turn, helps to foster an environment of open dialogue and mutual respect. Equally important is empathy—the capacity to understand and share the feelings of others. Empathetic communicators listen not just to words but to emotions, enabling them to respond in ways that acknowledge and validate the other party's perspective. This enhances

In the world of #communication, especially in the #media, #PR, and #event planning sectors, we often prepare meticulously, striving to anticipate every scenario. We craft talking points, draft speeches, and rehearse our lines, all in the hopes that everything will unfold seamlessly. Yet, even with the most careful planning, life has a funny way of throwing curveballs. That’s when the magic of unscripted moments happens—the moments that require adaptability, spontaneity, and quick thinking. One of the greatest lessons I’ve learned in my years as a communications #professional is that not everything will go according to plan—and that’s okay. In fact, some of the most impactful moments I’ve witnessed or been part of were entirely unplanned, happening in those instances when the script went out the window, and we were forced to adapt on the fly. Take, for example, an event I was covering recently. It was a high-profile #ceremony with numerous #speakers, all following a carefully outlin

The morning began like any other in Akure, but for me, it was a whirlwind from the moment my boss stepped into the office. I barely had time to settle in after the Morning Prayer, let alone grab breakfast. Just as I was organizing my thoughts for the day, he calls me into his office. "I need you to cover the opening ceremony of a training programme. It starts at 10; I mean 10 for 10" he said, urgency in his voice. I was taken aback. What programme might this be I wondered but there was no answer. This wasn’t on my agenda, but I knew better than to hesitate. So immediately I consented. In quick strides, I gathered my notepad, pen, and personal effects, making a mental checklist of everything I needed and dashed to gather my team. As I dashed out the door, I could feel the familiar excitement of an unexpected assignment coursing through me. The air was thick with humidity, and I knew rain was on the way in accordance with the predictions of the weather forecast. Upon arriving

In my professional world where many chase the spotlight, I discovered early in my career that I shine brightest behind the scenes.  The allure of broadcast journalism once called my name, but as I matured professionally, I found that my strength lay not in front of the camera but in orchestrating the magic from the background.  My journey into public relations and corporate communications began as a curious detour, but soon, it became clear that this was where I was meant to carve my niche. I thrive in the delicate balance of planning and management, ensuring everything runs smoothly while remaining invisible to the untrained eye. Whether it is drafting administrative write-ups, managing events, or bridging the gap in times of crisis, I’ve come to understand that the real work often happens away from the spotlight.  The success of every public-facing moment relies on the quiet diligence behind it. That’s where I come in. Working in the education sector, particularly within

The pursuit of excellence is a continuous journey. As I reflect on the professional I want to become, I envision a career rooted in purpose, driven by passion, and marked by impactful contributions to the organizations and individuals I serve. Using my own career journey as a reference point, this article highlights the key aspects of the professional I strive to be. Mastery through Experience  With several years of experience in Corporate Communications and Protocol, I’ve come to appreciate the breadth of skills required in this dynamic field. From media relations to crisis management, each challenge has refined my expertise. However, mastery is never fully achieved—it’s a continuous process. The professional I want to be is someone who never stops evolving, constantly seeking new knowledge and skills. Whether in the education sector where I currently lead a team, or in any other domain, I want to ensure that my foundation remains strong, while I adapt to the changing tide

In the fast-paced world of corporate communication, mistakes can happen every  now and then.  Have you ever been in a situation  when a seemingly minor oversight quickly spirals into a full-blown crisis? For instance, during a major a event, a press release was sent out prematurely, containing incorrect information about a key speaker. The media caught on, and within hours, your establishment was facing a whirlwind of inquiries. The error wasn’t just embarrassing; it threatened the credibility you had painstakingly built. The first step is to acknowledge the mistake, both internally and publicly. Rather than making excuses, then issue a swift retraction, coupled with an apology to stakeholders and the media. Transparency should become your shield. Also follow up with a corrected release and contact key journalists to ensure the accurate information is disseminated. Behind the scene, analyze how the error occurred, and implement stronger checks to prevent future mishaps. Rat