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Showing posts with the label experience

THE JOURNALIST NEXT DOOR - THE #POWER OF UNSCRIPTED MOMENTS IN COMMUNICATION: THE BEAUTY OF ADAPTABILITY

In the world of #communication, especially in the #media, #PR, and #event planning sectors, we often prepare meticulously, striving to anticipate every scenario. We craft talking points, draft speeches, and rehearse our lines, all in the hopes that everything will unfold seamlessly. Yet, even with the most careful planning, life has a funny way of throwing curveballs. That’s when the magic of unscripted moments happens—the moments that require adaptability, spontaneity, and quick thinking. One of the greatest lessons I’ve learned in my years as a communications #professional is that not everything will go according to plan—and that’s okay. In fact, some of the most impactful moments I’ve witnessed or been part of were entirely unplanned, happening in those instances when the script went out the window, and we were forced to adapt on the fly. Take, for example, an event I was covering recently. It was a high-profile #ceremony with numerous #speakers, all following a carefully outlin...

A Day in My Life as the Journalist Next Door – Monday, 14 October, 2024

The morning began like any other in Akure, but for me, it was a whirlwind from the moment my boss stepped into the office. I barely had time to settle in after the Morning Prayer, let alone grab breakfast. Just as I was organizing my thoughts for the day, he calls me into his office. "I need you to cover the opening ceremony of a training programme. It starts at 10; I mean 10 for 10" he said, urgency in his voice. I was taken aback. What programme might this be I wondered but there was no answer. This wasn’t on my agenda, but I knew better than to hesitate. So immediately I consented. In quick strides, I gathered my notepad, pen, and personal effects, making a mental checklist of everything I needed and dashed to gather my team. As I dashed out the door, I could feel the familiar excitement of an unexpected assignment coursing through me. The air was thick with humidity, and I knew rain was on the way in accordance with the predictions of the weather forecast. Upon arriving ...

RECOVERING FROM A COMMUNICATION BLUNDER

In the fast-paced world of corporate communication, mistakes can happen every  now and then.  Have you ever been in a situation  when a seemingly minor oversight quickly spirals into a full-blown crisis? For instance, during a major a event, a press release was sent out prematurely, containing incorrect information about a key speaker. The media caught on, and within hours, your establishment was facing a whirlwind of inquiries. The error wasn’t just embarrassing; it threatened the credibility you had painstakingly built. The first step is to acknowledge the mistake, both internally and publicly. Rather than making excuses, then issue a swift retraction, coupled with an apology to stakeholders and the media. Transparency should become your shield. Also follow up with a corrected release and contact key journalists to ensure the accurate information is disseminated. Behind the scene, analyze how the error occurred, and implement stronger checks to prevent futur...

FICTION - STORYTELLING - "YOU ARE RESPONSIBLE FOR HOW YOU TURN OUT"

Once upon a time, in a bustling village nestled between rolling hills, there lived a young woman named Laila. Laila was born into a humble family, where her parents toiled daily to provide for their children. Growing up, she watched others her age dream big, but many allowed their circumstances to dictate their futures. They often blamed fate or misfortune when things didn’t go as planned. THE LEAP: Laila, however, believed differently. From a young age, she understood that life was a series of choices. She didn’t have control over where she was born or the challenges she faced, but she knew she could choose how to respond to them. Instead of lamenting her humble beginnings, Laila focused on the small actions she could take each day. She studied hard, sought out mentors, and learned from every experience, good or bad. THE PAY OFF: As she grew older, her efforts paid off. Laila became a respected leader in her community, known for her wisdom and resilience. Many came to her ...