...Seated at her desk at work, a call comes through about a publication for Monday morning and all hell breaks loose. Guess what? The boss had the template delivered to another media outfit (its Friday and time is fast ticking away). The template is kind of unretriveable at the moment cause the boss is unavailable. The publication is time bound and Funmi is spell bound in fear, pacing, yelling and making calls to resolve the situation...oops gotta go. Duty calls. to be continued...
In the fast-paced world of corporate communication, mistakes can happen every now and then. Have you ever been in a situation when a seemingly minor oversight quickly spirals into a full-blown crisis? For instance, during a major a event, a press release was sent out prematurely, containing incorrect information about a key speaker. The media caught on, and within hours, your establishment was facing a whirlwind of inquiries. The error wasn’t just embarrassing; it threatened the credibility you had painstakingly built. The first step is to acknowledge the mistake, both internally and publicly. Rather than making excuses, then issue a swift retraction, coupled with an apology to stakeholders and the media. Transparency should become your shield. Also follow up with a corrected release and contact key journalists to ensure the accurate information is disseminated. Behind the scene, analyze how the error occurred, and implement stronger checks to prevent futur...
we are waiting...lol
ReplyDeleteToo short jor
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