Yesterday started like any other day: with the quiet hum of anticipation in the air and a to-do list that could make the most seasoned multitasker shudder. I inhaled deeply, knowing I was about to dive into the deep end of a jam-packed day, juggling hats like a magician in the middle of a Vegas show. But hey, when you're The Journalist Next Door, that’s just another Tuesday.
It all kicked off with the Editorial Meeting. Ah, yes, the meeting where every voice is louder than the last, and opinions fly faster than you can catch them. We sat around the proverbial round table, each of us armed with ideas, insights, and a burning desire to have the best story pitch of the week. The pressure? Palpable. The excitement? Even more so.
Picture this: a cacophony of ideas clashing like cymbals in an overzealous orchestra, everyone trying to outshine the next. What story should we spotlight? Who’s got the best angle? What fresh spin can we put on the same old, same old? My brain was doing mental gymnastics, jumping between topics faster than a caffeinated squirrel. But then—aha—I found it. My story idea landed, and the room paused just long enough to acknowledge that I'd hit the mark.
But the triumph was fleeting. No time to bask in the glory of editorial victory. On to the next task: advert content creation.
Let me tell you something about writing ad copy—it’s a curious mix of creativity, strategy, and psychology. You have to sell without sounding like you're selling. Persuade without looking like you’re persuading. Easy, right? Ha! Not quite. I rolled up my sleeves, sank into my chair, and let the words flow. Each sentence had to sizzle, each call-to-action had to slap with just enough urgency to move the needle but not scare the audience away. By the time I was done, I could almost hear the faint sound of cash registers ringing.
One hat off, another firmly placed. Time to write news stories.
The shift from advertising to journalism is like going from a high-speed drag race to a leisurely Sunday drive—except, you know, it’s not leisurely at all. Facts. Accuracy. Fairness. They all sat heavily on my shoulders as I tackled the day’s events, piecing together a mosaic of truth. Writing news isn't just telling a story, it's sculpting reality from chaos. There's an immense responsibility in being the bridge between what happens and how the world sees it.
I found myself slipping into that journalistic rhythm—the ticking of my fingers on the keyboard, the clicking of research tabs, and the quiet satisfaction that comes from seeing the facts come together. Hours melted away like butter on a hot skillet. Just as I wrapped up, the next notification chimed.
Social media content. Of course. The beast that never sleeps.
Social media content creation is like trying to stop traffic with a whisper. Everything is moving so fast, the landscape shifting every second. My job? To make people stop scrolling. For just one moment. And that’s no easy feat. But the challenge is what makes it fun.
I crafted posts that weren't just posts but mini-bombs of engagement, designed to explode with likes, comments, and shares. Word by word, I shaped the message, adding a dash of wit here, a sprinkle of urgency there. If news writing is sculpting reality, then social media is painting a picture—one you hope people stare at long enough to fall in love with. By the time I hit post, I had sent my words into the digital wild, hoping they'd survive the harsh jungle of memes, selfies, and endless reels.
But the day wasn’t done yet.
Professional advice—my final role of the day. There's something about being a trusted source of wisdom that adds weight to your day. Colleagues and clients alike were looking to me for answers. From refining strategies to untangling communication knots, I found myself doling out advice like candy at Halloween. Yet every time I shared an insight or offered a solution, it felt like I was giving a piece of my hard-earned experience, knowing that it would help someone else move forward.
The sun had long started its descent by the time I finally looked up from my desk. My brain was a little fuzzy, my hands a little tired, but my heart? My heart was full. Every hat I’d worn that day—from strategist to storyteller, from journalist to advisor—fit just right.
Was it exhausting? Of course. But that’s what keeps me coming back for more. Because, at the end of the day, I’m not just a writer. I’m not just a journalist or an ad creator. I’m the person who stitches it all together, creating something greater than the sum of its parts.
And as I closed my laptop, I couldn’t help but smile.
Another day well-spent. Another story for the diary of The Journalist Next Door—and trust me, tomorrow will be just as thrilling.
Its 3.39am and a very tired Funmi is woken by the thought of children crying repeatedly (seriously, continuous cry is killing) but am gonna help tell the story (my business you know). How does a well fed kid cry in the morning? takes a bath, haves a nap, wakes in tears, has another meal, plays a short while, resumes crying, sleeps again for a shorter while than done in the morning, wakes in tears again, refuses food and expects to be carried while standing all night... who does that??? My fascination? they never seem to have headaches as the routine for some of them is stable. For real, do they have to cry so hard to get anything? arrrrrrgh! (Images withheld cause you don't wanna see what I found on research) ...oops! Have I welcomed you to the month of September? Aii, Happy new month. Its gonna be a great month. Ciao...
Thank you 👍 expect more!
ReplyDelete