Friday was one of those rare, calm days in my world of Corporate Communications. It’s not often that I get a day with fewer meetings, but when it happens, I know it’s the perfect opportunity to catch up on all the news stories waiting to be polished and published. With the university’s biggest event just around the corner, this quiet felt like the calm before the storm.
The first half of the day was spent at my desk, immersed in edits. It’s funny how even on a less busy day, the work piles up in different forms. A colleague sent over a draft press release that needed sharpening, while another forwarded an article that just didn’t have the right tone yet. The joy, though, is in refining those pieces—finding the right words that will capture the essence of the university's achievements.
As the minutes rolled by, I ticked off one task after another, sipping soda and enjoying the steady hum of a day. In the back of my mind, I knew this won’t last long—the preparations for the upcoming event were on the horizon, and soon enough, the quiet would be replaced with the rush of logistics, coordination, and media planning.
After lunch, the event preparations started creeping into my to-do list. This isn’t just any event; it’s one of the biggest on the University’s calendar, the annual Convocation Ceremony, and everything has to be flawless. I spent the afternoon reviewing the program schedule, making sure that the timing aligns with media coverage, guest speeches, and key moments. I mentally prepared for what’s to come—coordinating press conferences, managing social media updates, and ensuring that everything runs smoothly on the day.
It’s during these calm moments that I appreciate the space to plan. The hustle is coming, but Friday was a reminder that even in a less hectic moment, there’s still so much groundwork to be laid. It’s all about staying ahead, so when the storm does hit, I’ll be ready.
As I wrapped up the day, I smiled at the thought of what’s next. The real challenge lies ahead, but for Friday, I enjoyed the cool, less busy vibe that allowed me to get everything in place.
Until next time,
The Journalist Next Door
In the fast-paced world of corporate communication, mistakes can happen every now and then. Have you ever been in a situation when a seemingly minor oversight quickly spirals into a full-blown crisis? For instance, during a major a event, a press release was sent out prematurely, containing incorrect information about a key speaker. The media caught on, and within hours, your establishment was facing a whirlwind of inquiries. The error wasn’t just embarrassing; it threatened the credibility you had painstakingly built. The first step is to acknowledge the mistake, both internally and publicly. Rather than making excuses, then issue a swift retraction, coupled with an apology to stakeholders and the media. Transparency should become your shield. Also follow up with a corrected release and contact key journalists to ensure the accurate information is disseminated. Behind the scene, analyze how the error occurred, and implement stronger checks to prevent futur...
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